This list represents the key campaigns and the key government themes planned for 2002-2003. Here are examples of how departments are working to increase the effectiveness of their advertising campaigns.
Skills & Learning
HRDC is reviewing its existing campaigns with a view to recasting them under the Skills & Learning banner.
Health
Health Canada is planning to repackage a series of smaller social marketing initiatives under Healthy Living to achieve greater impact.
Health Canada will also continue to implement its Anti-tobacco campaigns over the next several years. This year the department is also undertaking primary or original research on how to improve our communication with youth and women.
Environment/Climate Change
NRCan and Environment are partnering on a new Climate Change campaign. Here also, there may be opportunities to combine smaller campaigns, into a more cohesive initiative, to achieve higher impact.