Slide 22 of 23
Notes:
- This approach -- focussing on priorities and service, the application of marketing principles and greater coordination of government advertising -- will help to increase the effectiveness of government communications.
- This presentation has been approved by the Cabinet Committee on Government Communications.
- You are encouraged to familiarize yourself with the information contained here.
- PCO will monitor the implementation of the Framework, and the results of our work will be consistently evaluated in large part through the Government Communications Survey.
- Ministers have also asked for periodic updates.
- Information to help departments implement this framework will continue to be developed and shared.
- Many key elements will be incorporated in the revised Government Communications Policy, and the accompanying Procedures and Guidelines.
- Any questions or comments should be directed to your PCO Communications analyst. (visit http://publiservice.pco-bcp.gc.ca/comcon/)
