Title Slide
Environment (external)
Environment (internal)
Two Streams
Key Priorities
Key Priorities -- A Marketing Approach
Focus on Key Priorities
Focus on Service
The Importance of Branding
Brand Identity
Canada Wordmark
Before the Common Look & Feel
Common Look & Feel
New Common Look
Brand Consistency
Government Advertising
Distribution of Advertising Expenditures (2000-2001)
Current Media Mix (2000-2001)
Advertising
Conclusion
Final Slide
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Home Page: http://publiservice.pco-bcp.gc.ca/comcon/