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Decisions: Third Party Logos


Question: Is it acceptable to use the "third party" logo of the Canadian Dental Association on the label of sugar-free gum and to state "Recognized by the Canadian Dental Association to be safe for teeth"?

Answer: No, it is not acceptable to use the logo of the Canadian Dental Association on the label of sugar-free gum nor is it acceptable to state "Recognized by the Canadian Dental Association to be safe for teeth". The logo and statement imply that the gum is superior health-wise to others.

The statement "Sugar-free gums are recognized by the Canadian Dental Association to be safe for teeth" is also not acceptable unless the reason for the appearance of the logo is given, it is clearly shown that the third party does not endorse the product, and dietary guidelines are mentioned. For more information on Third Party Endorsements, see section 8.13 of the Guide to Food Labelling and Advertising.

However, a claim such as "non-cariogenic" or similarly permitted claims may be an option if the food meets the conditions listed in column 2 for item 5 of the table following B.01.603 for disease risk reduction claims. For more information, see Table 8-1 of the Guide to Food Labelling and Advertising. (updated 2006)