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Decisions: Population Targetting


Population Targeting

Question: Is it acceptable to target food claims for specific population groups, e.g., for a certain sex, age, race, religion, etc.?

Answer: Yes, it is acceptable to target food claims for specific population groups, e.g., for a certain sex, age, race, religion, etc., such as "For the amorous man", etc. However, no implication of health benefits for such groups may be made. (22/NO/90)