Voter Information Campaign for the 45th General Election: Qualitative Pre Event Communications Testing with Youth

Final Report

Prepared for Elections Canada

• Supplier Name: Environics Research
• Call-Up Number: CW2323470
• Contract Value: $108,576.00 (including HST)
• Award Date: 2023-07-20
• Delivery Date: 2023-11-23
• Registration Number: POR 025-23

For more information on this report, please contact Elections Canada at: rop-por@elections.ca

GE45 Voter Information Campaign: Qualitative Pre-Event Communications Testing with Youth

Prepared for Elections Canada by Environics Research

Supplier name: Environics Research

November 2023

Permission to reproduce

This publication may be reproduced for non-commercial purposes only. Prior written permission must be obtained from Elections Canada. For more information on this report, please contact Elections Canada at: rop-por@elections.ca

© Chief Electoral Officer of Canada, 2023

Catalogue Number: SE3-132/2024E-PDF
International Standard Book Number (ISBN): 978-0-660-70951-2

Cette publication est aussi disponible en français sous le titre Campagne d'information des électeurs pour la 45^e élection générale : évaluation qualitative des communications préscrutin auprès des jeunes.

Catalogue Number: SE3-132/2024F-PDF
International Standard Book Number (ISBN): 978-0-660-70952-9

Table of Contents

• Executive summary
• Introduction
• Detailed findings
• A. General perceptions on voting
• B. Reactions to Concept A, Voting Is Easy
• C. Reactions to Concept B, Every Small X Has a Huge Impact
• D. Overall findings across concepts
• Appendix A: Methodology
• Appendix B: Research instruments
• Appendix C: Ad creatives

• Next