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Communicating with Seniors - Table of Contents

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Message from the Minister of Health

Introduction

The Senior Audience: Large, Growing, Diverse

The reality check

Seniors are diverse

Changes do come with aging

Literacy and language

How to find out about your audience

Choosing the Communication Medium

Defining communication "medium"

Choosing the right medium

Personal communication
Meetings
Telephone
Print
Forms
Signage
Radio
Television and video
Public address systems
Publicity and packaging
Automated communication
The Internet

Friendly is as friendly does

Formulating Your Message

Communication concept

Message content

Effective design

Messages are everywhere

The High Road...and the Bottom Line

Advice from the Experts - A List of Resources

Knowing your audience

Language and design

Alternative formats

Organizations

Notes

 

Checklists and Guidelines

Service

Attitude

Sensory changes

Barriers and solutions

Aboriginal Peoples

Professionals

Meetings

Telephone

Plain Language

Packaging and labelling

Communicating in print

Promotion and marketing

Print design

   
 
Last modified: 2006-01-25 10:08
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