Friday, March 03, 2006

Age of Change

Internet, P2P and big screen to laptop screens are ways technology is quickly becoming the way of the future. The fact that eight students have been asked to blog throughout the course of this conference goes to show that the way we are communicating is changing.

As I sit in the Rideau Room, taking a breather from the Producers and Cultural Industries workshop, I can't help but notice how many individuals involved in today's conference are in a sort of fear of what these technological advancements mean. There is a great deal of creativity being poured into the web through weblogs, interactive media, networking and alternative publications. Much of this has to do with how our current society is changing the way we consume information and seek enjoyment. Certain areas of arts and culture may now be vying for "cyber shelf space" in this age of a new paradigm.

"We need to find new avenues to reach Canadians," says Mark Jamison, CEO of Magazines Canada. Jamison remarked during our workshop that we need to let our past go and look towards development. Thinking outside the existing boxes has become a theme at this conference -- largely because the past ideas haven't noticeably helped thus far. An examination of where the industry is headed needs to become as much of a part of new policies as the issues of today are.

Technology is not necessarily the ultimate answer, even as a blogger I will admit that. Digital developments are not an answer of substitution, but rather an emerging effective way to approach an Internet-savvy future -- much like how this blogging venture is not necessarily a substitute for the dialogue within the walls of this conference, but another effective way to get the message across. In the circumstances of arts and culture media, it has been voiced in this workshop that technology can work with a supportive framework.

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