Lesson #4
Fur Trade Advertising
SUBJECT: Language Arts/Social Studies
TOPIC: Writers Workshop
TIME FRAME: 1-2 classes
COMMON ESSENTIAL LEARNINGS: Communication, Independent Learning,
Personal and Social Values, Critical and Creative Thinking.
MATERIALS: Examples of advertisements that persuade people
to buy products.
Use examples from magazines, newspapers, television commercials etc.
1. OBJECTIVES:
Saskatchewan Language Arts
Objectives
Saskatchewan
Health Objectives
Cognitive: Students will...
- access, organize and present information on the fur trade.
- participate in brainstorming and classification activities about the fur trade.
- demonstrate increasing interest and ability to convey meaning and intent through oral
and written language.
Physical: Students will...
- participate in class and small group discussions and collaborative tasks.
- participate in decisions around classroom management and appropriate behavior.
Affective/Spiritual: Students will...
- demonstrate an awareness of themselves as speakers, listeners, writers and readers.
- develop their abilities to recognize and accept well-supported differences of opinions
and ideas of one another.
2. RESOURCES:
http://www.xmission.com/~drudy/mtman/html/ads.html
-This website for an example of a persuasive advertisement for the fur trade.
3. PURPOSE/TEACHER BACKGROUND INFORMATION:
The purpose of this lesson is to have students produce an
advertisement using the persuasive writing format for coming to Saskatchewan.
4. ACTIVITIES/IDEAS:
Use a number of advertisements for different products. Teacher will explain
advertising by using examples.
Engage in the Writing Process:
a) Pre-writing - Brainstorm with students the positive reasons why people should
choose to come live in Saskatchewan.
b) First Draft - Students will seek responses and reactions from others to their
own writing attempts. After the students have finished their rough drafts they are
to conference with another students who is finished and offer suggestions to improve their
partners advertisement.
c) Peer conference - Students will proofread for appropriate punctuation and
capitalization. A second draft will be checked by student and teacher.
d) Published copy - Students will share or display published work in various ways.
Students write published copy on index cards and are to draw a picture to go with their
advertisement.
After the writing process is finished then students can present their advertisements to
the whole class.
5. EVALUATION: