Slide 8 of 23
Notes:
- The campaigns on each key priority:
- are to be research driven, based on Canadians’ concerns and needs;
- reach all Canadians. To do so, a broad mix of media, both within and across campaigns, must be used;
- be service-oriented, including a call to action and proper fulfillment materials (helping Canadians gain easier access to government information);
- The fully-integrated campaigns must use all tools including
1 800 O-Canada, fairs, Web sites, etc. -- as well as strong media and stakeholder relations.