Slide 11 of 23
Notes:
- This is a view of the government’s visual “brand” identity in 1999 -- a confusing image and set of messages to Canadians.
- A lot of progress has been made since Ministers’ decision to drastically reduce the use of logos to identify specific programs, initiatives and even branches.
- The resources and effort that go into developing these individual “identities” would be more effective directed toward reinforcing the corporate brand which is already well-established and recognized.
- (Note: logos are strongly discouraged and cannot be used without prior approval of the Treasury Board Secretariat.)