Slide 12 of 23
Notes:
- The “Canada Wordmark” is the visual identifier on all public communications materials, and on television.
- Research reinforces the strength of the Canada wordmark from a “branding” perspective:
- The “Canada Wordmark” is recognized by seventy-seven percent (77%) of Canadians.
- Of that seventy-seven percent (77%), eighty-one percent (81%) know it represents the Government of Canada exclusively.
- This level of recognition is extremely high -- only institutions such as the banks score higher.
- It is essential however, that our actions and the information we identify with the wordmark continue to contribute positively to this brand equity, particularly by reinforcing the four values/attributes of: Reliable; Accessible; Respecful and Innovative.
