Slide 18 of 23
Notes:
- The prime objective is to ensure that government advertising supports the strategic approach outlined in this framework:
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- that the government’s main campaigns focus on key priorities;
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- that advertising reflects the marketing approach, in terms of service and branding; and
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- ensure effective allocation of resources to produce results for advertising expenditures.
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- PCO has been asked to review advertising expenditures across all departments with a view to providing advice to ministers on an approach to potential reallocation.
