This section discusses the government’s “brand identity,” which refers to how it is represented externally to Canadians.
This graphic depicts only a fraction of the many logos the government has used in the past.
What does this tell us about what the government is saying to Canadians?
Is it fair to ask citizens to decipher these images, determine what they are supposed to mean and to what organization they belong? No. Canadians should be able to discern easily that the information, product or service is from the Government of Canada.