Email: comcon@pco-bcp.gc.ca
Marketing Plan for the Government of Canada 2002-2003
Objectives
The Importance of Branding
Outline
Priorities / Performance
Service Attributes
Before the Common Look
The Canada Brand
Product Lines
Advertising Patterns
Campaign Recall
Recognition
Services
1 800 O-Canada
Canada.gc.ca
Impact of Marketing
Measurement Tools
The Canada Wordmark
