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Chantal Jacob: Protecting Canada One Border Crossing at a Time

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picture - Chantal Jacob

If you've been to the airport lately, chances are you've seen some of Chantal Jacob's handiwork. A senior advisor in Public Affairs Branch who manages the travellers' campaign, "Be Aware and Declare!", Chantal is responsible for informing travellers about Canada's import laws concerning food, plants, animals and related products.

With the goal of protecting the Canadian environment and economy, as well as the health of Canada's people and animals, the campaign is truly multi-faceted. Chantal has a very busy schedule that involves working on television, print and web-based advertisements; overseeing a dedicated campaign website; managing outreach and public relations strategies; coordinating presentations to partners; and speaking face-to-face with Canadians.

With all that hard work, it's easy to see why the campaign is flying high. Chantal and her team have developed valued partnerships with over 22 airlines around the world that show the "Be Aware and Declare!" video on their flights.

It's a busy job, but for Chantal, the result is the real reward. "The ultimate goal is to protect Canada. Being part of a campaign like this is very rewarding to me personally."