Slide 4 of 23
Notes:
Internal environment:
- The government’s structure is a challenge.Most major issues are horizontal: Children, innovation and youth, for example -- all involve many departments.
- The accountability structure is vertical but needs to increasingly value interdepartmental cooperation and contributions to the corporate program.
- Communications resources are decentralized, not only across departments, but also within departments. In many cases, departmental program officers control a major portion of communications, marketing and promotion budgets.
- This diffusion of resources also means that government communications are still heavily focussed on print products including one-off newspaper advertisements and brochures and publications.