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Slide 2 of 18
Notes:
This plan looks at how the Government of Canada can bring discipline and consistency to the way it presents itself in paid media activities.
Research shows that the government’s agenda reflects Canadians’ priorities.
Research also shows that Canadians want to know what the government is doing to address their concerns and priorities.
One way to improve government communications with Canadians is by informing them of the services it offers in those areas.
And, finally, this plan outlines the value of ensuring consistency and clarity with respect to how the government represents itself (the brand).