This chart shows the recall of several major campaigns from 2002.
The estimated total number of Canadians who recall a campaign is shown in millions, along with the percentage of the population in brackets.
For campaigns aimed at a general audience, Communication Canada’s 1 800 O-Canada vignette received the highest recall at 39% - this is excellent by industry standards.
And DND’s Recruitment Campaign, targeted at youth (15-24) and their parents, received outstanding recall - 67% of the youth recalled seeing or hearing the campaign.