Yesterday's Culture is Today's Business

Most of us know Richard Florida and the direct correlation that he has made between economically prosperous cities and the amount of creativity that it fosters. Luckily, for us, this has also woken up those who sit outside our sector. The art sector does contribute to growing economies because of the critical link creativity and culture has to competition. We are all well aware of what art and cultural activities have to offer otherwise we wouldn’t be here. However we need to start using the power that art brings as a tool to sell sell sell!