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Savvy marketers know that in order to connect with consumers
on an emotional level, one must first know the people
who make up the target audience. What makes them tick?
How does or doesn't a brand fit into their lives? What
do they ultimately want from a brand?
The Curious Company conducts innovative research to
uncover consumer secrets, helping companies like Nike,
Sun Microsystems and Unilever develop product and graphic
design that intimately and deeply connected them to
their audiences. Scott has 15 years of experience as
a brand strategist working with Porsche, Nike, Unilever
and Sun Microsystems.
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Pam Scott: Brand Espionage: Inside the Consumer Mind
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Transcript
Read Pam Scott's presentation on Brand Espionage: Inside
the Consumer Mind
(File Type: PDF, File Size: 172kb)
Download Adobe
Acrobat Reader
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Audio
1
Listen to Pam Scott's comment on brand espionage
(File Type: mp3, File Size: 264kb)
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Audio
2
Listen to Pam Scott's remarks on understanding the consumer
(File Type: mp3, File Size: 276kb)
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