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As Executive Vice President and Director of Strategic
Planning at Saatchi & Saatchi New York, Claire Hassid
works to transform brands with what matters most: passion
and emotion. Emerging from a four-year critical assessment
of “the state of the brand” conducted by Saatchi
& Saatchi, Lovemarks are a tool and idea for building
long-term emotional connections with consumers. In introducing
Lovemarks and outlining the value of mystery, intimacy
and sensuality in moving brands beyond business-as-usual,
Claire looks at new opportunities for brands in the
growing complexity of international markets and the
kinds of organizations that stand to gain most from
change.
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Claire Hassid: Lovemarks
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Transcript
Read Claire Hassid's presentation on Lovemarks
(File Type: PDF, File Size: 152kb)
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Acrobat Reader
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Video
Watch part of Claire Hassid's presentation on video
(File Type: Quicktime, File Size: 1.2mb)
Download Quicktime
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