Laying the Foundation
Fundraising
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6 Fundamental Rules
Rule 1: Do Your Homework!
- Make sure that you are informed about the issues surrounding your project! You want to be knowledgeable so that you can answer questions effectively
- Research other organizations that are working on similar issues, learn about their programs and collaborate with them
- Learn about your donors!! Try to understand what it is about them that would make them interested in your work
Rule 2: Engage Your Donors
- Give donors a clear description of the work you will be doing
- Give them clear objectives and goals
- Make sure that donors feel that they are an important part of your project! Keep them involved and constantly updated!
- Make sure to thank your donors on a regular basis
- Think about what you can do for your donors to inspire them and make them feel involved in your work. For example: send them photographs, letters, lists of tasks you have completed, number of volunteers involved and clear examples that you are making a difference!
- Ask your donors what they would like to receive from you, you don't want to overwhelm them and they may give you a great suggestion!
Rule 3: Develop a Solid Plan
- There are so many different types of fundraisers, so it is important to choose one that will work well for your group and the target amount you hope to raise
- Start with a goal
- Determine how much money you want/need
- Establish a timeline
- Once you have established the above, provide information to your target
Rule 4: Follow Up and Reporting
- Whether or not you are required to give a report you must always follow up with your donors at least once while your project is being implemented and once it is finished
- Make sure to hand in reports on time and follow up with any other requirements
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