Canadian content regulations
The loss of Pierre Juneau, father of Canadian content regulations served as the pretext for a good debate on the regulations in the National Post last month.
Marni Soupcoff, Lorne Gunter and Matt Gurney of the National Post agreed in large part that government generally should not get involved in the arts. They then argue that the absence of quotas in the broadcast and music industries in the U.S. and the United Kingdom is somewhat healthy. They also claim that “CanCon requirements look most ridiculous when you consider how many people now simply select their own music and television shows from iTunes, bypassing networks and radio stations entirely. Big Brother is being overtaken by technology.”
The National Post columnists suggest that the Canadian music scene has grown to such an extent that it does not need complex rules. The Vancouver Olympics opening is a good example of artists who are known around the world and will be played no matter what rule is in place.
Matt Gurney concludes: “When it comes to CanCon, only (sic) that basis alone, we’re better off Losing It.”
On February 29th, broadcaster John Moore responded to the aforementioned article in the National Post. Even though he admits these rules are somewhat of a market manipulation by the government, he defends the CanCon system. In fact he says, “Canadian talent stands tall on the international stage and four decades of the Juneau rules have created a robust domestic recording and performing industry. But that hardly constitutes proof that CanCon rules were never needed — only that they have served their purpose.”
The next Juno awards ceremony will be held in Ottawa on April 1, 2012. We’ll be following and Pierre Juneau will most likely be honoured.
Meanwhile, why not participate in the debate by leaving a comment below?
Arguments like “The Vancouver Olympics opening is a good example of artists who are known around the world and will be played no matter what rule is in place” totally miss the point. How did Canada come to produce internationally renowned musicians and singers? by first creating a domestic market for them! They did not come out of a blue sky, all equipped to be international stars. Saying that we don’t need CanCon regulations for traditional distribution systems and new forms of support for access to new platforms is like saying that because we have the NHL, we no longer need farm teams for up and coming talent. Yes, YouTube can produce a Justin Bieber (like him or not!) but we need to nurture our pool of talent through various mechanisms, and CanCon is one of those tools that has proved its usefulness.