Preferred Language/ Langue préférée

We Love the CBC But…

It seems the old adage is true: everyone’s a cri­tique! In Novem­ber 2012 the CBC/SRC appear in front of the CRTC for the renewal of its mul­ti­ple licenses. In the weeks lead­ing up to the hear­ing, orga­ni­za­tions and indi­vid­u­als across Canada have been sub­mit­ting their opin­ions on the pro­posed changes to Canada’s national broad­caster. It is clear from the sub­mis­sions that Cana­di­ans love the CBC, but have very strong feel­ings on the way it should be run. The CBC is an inte­gral part of Cana­dian soci­ety and, as a Crown Cor­po­ra­tion, its pur­pose is notably dif­fer­ent from that of other broad­cast­ers. The terms of the upcom­ing license renewal will have an impor­tant impact on the future of the CBC and its respon­si­bil­ity in the pro­mo­tion of Cana­dian tal­ent. We have culled quotes from var­i­ous sub­mis­sions to encap­su­late the vari­ety of opin­ions on dif­fer­ent issues that will be debated dur­ing the hearings.

Overview

CBC is our national pub­lic broad­caster and is man­dated to show “pre­dom­i­nately and dis­tinc­tively Cana­dian”[1] pro­grams. Many sub­mis­sions are crit­i­cal of the CBC’s Eng­lish tele­vi­sion pro­gram­ming choices. They feel that the exist­ing sched­ule includes too many Amer­i­can fea­ture films and real­ity enter­tain­ment pro­duc­tions that appeal to com­mer­cial investors but do not take risks and present Cana­dian nar­ra­tives that are unavail­able on pri­vate sta­tions. And recently CBC/SRC has pro­posed allow­ing com­mer­cials to air on its Radio Two and Espace Musique radio sta­tions, rais­ing new con­cerns about the qual­ity of future radio programming.

The CBC/SRC has requested to alter the name of pro­gram­ming cat­e­gories, which would result in increased flex­i­bil­ity. For instance, rather than hav­ing a sep­a­rate weekly quota for drama and come­dies and for doc­u­men­taries, these would all be included in the cat­e­gory of Pro­grams of National Inter­est, as is the case for pri­vate broad­cast­ers. Sub­mis­sions from the Director’s Guild of Canada and the Doc­u­men­tary Orga­ni­za­tion of Canada are vocal in their dis­ap­proval of these changes. In recent years, there has been a decrease in the num­ber of orig­i­nal long-form Cana­dian doc­u­men­taries pro­duced and these new changes could result in an even greater decrease.

The CBC’s request to elim­i­nate children’s and youth pro­gram­ming quo­tas has been met with a sim­i­lar unease. As noted in the sub­mis­sions, there has already been a decrease in the num­ber of orig­i­nal children’s and youth pro­grams. In order for the CBC to remain rel­e­vant it must build new audi­ences. It is argued that ignor­ing the under-18 demo­graphic inhibits the CBC’s abil­ity to develop life­long rela­tion­ships with Cana­dian audiences.

Top Con­cerns for the Future of CBC/SRC Programming

  1. The Impact on Pro­gram­ming on Radio Two and Espace Musique from Commercials
  2. CBC tele­vi­sion pro­gram­ming choices: Qual­ity vs. Audi­ence Chasing
  3. Changes to Regional Programming
  4. An Appro­pri­ate License Term
  5. Trans­parency

Tele­vi­sion Programming

“If the Com­mis­sion accepted this request, it would be enshrin­ing the CBC’s cur­rent lev­els of Cana­dian pro­gram­ming; we believe it should be higher. Why should Cana­di­ans accept that their own pub­lic broad­caster is giv­ing away one quar­ter of their prime time to for­eign pro­gram­ming that is read­ily avail­able in a mul­ti­tude of other con­ven­tional, spe­cialty and online ser­vices?” – ACTRA

PIAC/OpenMedia.ca are con­cerned that increased repeats and fewer orig­i­nal Cana­dian prime­time series will result in less inno­v­a­tive pro­gram­ming that is dis­tinc­tively Cana­dian and instead pro­duce cheaper pro­grams such as “reality-show” pro­grams that do not rep­re­sent the high qual­ity cre­ative dra­matic pro­grams in which Cana­di­ans can see them­selves reflected.”- Pub­lic Inter­est Advo­cacy Cen­tre and Open Media.ca

“In a small French mar­ket like our own, it is impor­tant that pub­lic broad­cast­ers con­tribute to the devel­op­ment and dis­sem­i­na­tion of new pro­grams that reflect to the needs of future gen­er­a­tions. Despite the pres­ence of new media, fran­coph­one chil­dren con­tinue to watch pre­dom­i­nately Cana­dian tele­vi­sion pro­gram­ming.” — AQTISARRQSARTEC — UDA

 

 

Com­mer­cials on the Radio

“We need to develop a fund­ing frame­work that gives the CBC the abil­ity to pre­serve its dis­tinct char­ac­ter, pro­duce high qual­ity con­tent and com­ple­ments the exist­ing radio mar­ket in Canada.” — Fédéra­tion nationale des communications

 

 

“Broad­cast­ing com­mer­cials on the national broad­caster will be detri­men­tal to pri­vate com­mer­cial radio.” — Astral

 

 

“We do not object to allow­ing com­mer­cials to be broad­cast on Espace Musique to enable them to achieve their unique role in Cana­dian Radio as long as the license mod­i­fi­ca­tion is accom­pa­nied by an agree­ment that out­lines the respec­tive pro­por­tions of music broad­casted by cat­e­gories and sub-categories.” — AQTISARRQSARTEC — UDA

 

 

Local Pro­gram­ming

“The FCFA rec­om­mends the cre­ation of a fund to sup­port local tele­vi­sion pro­gram­ming for com­mu­ni­ties with a sec­ond offi­cial lan­guage minor­ity group.” — Fed­er­a­tion des com­mu­nautes fran­coph­o­nes et acadienne

 

 

 

 

 

“There are no more cul­tural pro­grams on Aca­dian or Fran­coph­one artists, or Fran­coph­one econ­o­mists in pro­grams about finance or Aca­dian polit­i­cal com­men­ta­tors in cur­rent affairs pro­grams. This sit­u­a­tion is very dis­tress­ing for Aca­dia (speak­ing only for our region) because, when our opin­ions are not solicited, we feel like sec­ond class cit­i­zens .” — Société Nationale des aca­di­ens (SNA)

“Our rec­om­men­da­tion to the SRC is to pro­duce all gen­res of pro­gram­ming in the regions out­side of Que­bec: dra­mas, doc­u­men­taries, vari­ety shows, chil­dren and youth pro­grams and to col­lab­o­rate with inde­pen­dent Aca­dian and Fran­coph­one pro­duc­ers.” — Asso­ci­a­tion aca­di­enne des artistes professionnel.l.es du Nouveau-Brunswick

Finan­cial Framework

“Aver­sion to risk tak­ing and over­re­liance on adver­tis­ing rev­enues — has caused the CBC to increas­ingly ape the lineup of its pri­vate sec­tor brethrens, rather than ful­fill its man­date of cham­pi­oning Cana­dian pro­gram­ming.” – ACTRA

 

 

 

CBC Television’s con­tin­ued reliance on adver­tis­ing rev­enues has resulted in mis­guided pro­gram­ming deci­sions that seek to max­i­mize audi­ence and rat­ings, while some­times sac­ri­fic­ing the pub­lic broadcaster’s over­all pub­lic inter­est man­date.” — The Director’s Guild of Canada

Fee For Carriage

“Regard­less of CRTC juris­dic­tion, there is no defen­si­ble ratio­nale to extend any such regime to a pub­lic broad­caster.” — Shaw Cable

 

Trans­parency

“Every year CBC/RADIO-Canada receives more then one bil­lion dol­lars in par­lia­men­tary appro­pri­a­tions to ful­fill its man­date to the pub­lic. In return for the finan­cial sum, Cana­dian cit­i­zens have the right to expect the high­est level of trans­parency to ensure the Crown Cor­po­ra­tion is respon­si­ble with the funds, that is to say, uses it in accor­dance with their man­date.”  – Que­becor Media

Opin­ions, Con­cerns and Remarks on the Licence Renewals

Despite all its faults, CBC remains an essen­tial ser­vice. When it comes to infor­ma­tion, CBC is the only one who can offer us a truly Cana­dian view on the world.” — Flo­rian Sauvageau

“There is only one strong and national pub­lic insti­tu­tion that can bring about the devel­op­ment of a bilin­gual and mul­ti­cul­tural Canada.” — Les Amis de Radio-Canada

 

 

 

 

 

“Cana­dian Cul­tural life needs exchanges and con­ver­sa­tions, we sup­port SRC’s request for a larger dis­tri­b­u­tion of ARTV and RDI ser­vices in Anglo­phone mar­kets.” — Alliance des pro­duc­teurs fran­coph­o­nes du Canada

 

 

A renewed licence should encour­age the national pub­lic broad­caster to pur­sue inno­va­tion and risk-taking in its pro­gram­ming to best serve Cana­di­ans while ensur­ing that these ini­tia­tives do not come at the expense of pro­vi­sion of its core radio and tele­vi­sion ser­vice.” - Open Media and Pub­lic Inter­est Advo­cacy Centre

“The CBC has an oblig­a­tion and a respon­si­bil­ity to pro­vide Cana­di­ans with a forum in which they can see their sto­ries and their her­itage reflected on their tele­vi­sions, broad­cast from their tablets and streamed from their radios”. – ACTRA

 

 

 

“In the next licens­ing period, com­mu­ni­ties need to care­fully mon­i­tor the way CBC ful­fills its man­date.” — Fédéra­tion des com­mu­nautés fran­coph­o­nes et acadienne

 

 

 

 

 

 

 

[1] Broadcaster’s Act, Sec­tion 3m, 1991

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