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Jeff Melanson

Sep­tem­ber 2012 has the CCA shin­ing the spot­light on Jeff Melan­son, cur­rent pres­i­dent of the Banff Centre

Turn the topic to Jeff Melan­son and most peo­ple are full of praise for his accom­plish­ments. How­ever, he would be the first to tell you that none of it would have been pos­si­ble with­out the col­lab­o­ra­tion of oth­ers. Not only that, he insists that he has got­ten more out of his pro­fes­sional expe­ri­ences than he has put into them. “The trans­for­ma­tive change that arises from art can hap­pen to us everyday.”

Col­lab­o­ra­tion and, to some extent, trans­for­ma­tion wove their way through our con­ver­sa­tion with Jeff Melan­son last week. Whether the topic was his own adap­ta­tion to life at Banff, cre­at­ing a glob­ally com­pet­i­tive cre­ative cul­ture for Canada, form­ing a Fed­eral Cul­ture Action Plan, advice for the CCA’s renewal, or extra-curricular pur­suits, some­how the com­mon thread was col­lab­o­ra­tion and transformation.

Per­son­ally, Melan­son has embraced the chal­lenge of immers­ing him­self in the local cul­ture. He skied down­hill for the first time at the begin­ning of the year, is acquaint­ing him­self with local indige­nous arts lead­ers and is try­ing to “walk the walk”. In other words, he believes it is impor­tant for an arts direc­tor to be involved in the cre­ative process.

CANADA – A GLOBALLY COMPETITIVE CULTURE?

Melan­son believes that Canada can cre­ate a “glob­ally com­pet­i­tive cre­ative cul­ture with the incred­i­ble range and diver­sity of artis­tic tal­ent in this coun­try.” This can be fos­tered by what he sees as a robust eco­nomic engine behind arts and cul­ture, multi-generational Cana­dian fam­i­lies sup­port­ing the arts and a rich multi-cultural soci­ety. He states that there is a pretty inter­est­ing mix of gov­ern­ment and pri­vate sec­tor sup­port. The pri­vate sec­tor has stepped up over the years and as pub­lic sec­tor arts fund­ing is cut, pub­lic private-partnerships become that much more important.

Poten­tial lim­i­ta­tions to fos­ter­ing Canada’s glob­ally com­pet­i­tive cre­ative cul­ture stem from the great dis­tances between Canada’s major cul­tural cen­tres that con­tribute to a regional or silo think­ing and keeps the arts and cul­ture sec­tor from act­ing as a group. Fur­ther, Melan­son adds that the Massey-Lévesque Commission’s report (1951) out­lin­ing the national cul­tural poli­cies is old and needs to be updated.

A NATIONAL CULTURAL ACTION PLAN FOR CANADA?

Before assum­ing respon­si­bil­i­ties at the Banff Cen­tre at the begin­ning of this year, Melan­son par­tic­i­pated in the devel­op­ment of Cre­ative Cap­i­tal Gains, the cul­tural action plan endorsed by Toronto’s City Coun­cil. When asked if he can imag­ine a Fed­eral Cul­tural Action Plan, Melan­son spec­u­lates that this might come to pass. The arts and cul­ture sec­tor is ready to look at more col­lab­o­ra­tion and provin­cial bar­ri­ers are break­ing down.  He adds that it would be nice if the Min­is­ter of Her­itage would con­vene a sum­mit for the arts, much in the same way that other min­is­ters host sum­mits for indus­tries in their port­fo­lios. And while facil­i­ta­tion of a national cul­tural action plan could come from out­side the gov­ern­ment (remem­ber, a busi­ness­man and an aca­d­e­mic led the Massey-Lévesque Com­mis­sion), the gov­ern­ment needs to be at the table.

Photo by: Laura Vanags—The Banff Centre

A glob­ally respected arts, cul­tural, and edu­ca­tional insti­tu­tion and con­fer­ence facil­ity, the Banff Cen­tre is a leader in the devel­op­ment and pro­mo­tion of cre­ative work in the arts, sci­ences, busi­ness and the environment.

The CCA is happy to count this pres­ti­gious Cana­dian Insti­tu­tion amongst its members. 

Photo by: Laura Vanags—The Banff Centre

No one sin­gle orga­ni­za­tion in the coun­try can put for­ward a national cul­tural action plan. For such a plan to be real­ized, Melan­son says, the arts and cul­ture sec­tor would have to col­lab­o­rate. The sec­tor needs to be less com­pet­i­tive and more impas­sioned for the over­all goal. Col­lab­o­ra­tion within the sec­tor makes even more sense in tough eco­nomic times, in terms of mak­ing the most of the avail­able resources.

Asked about the role of an orga­ni­za­tion like the CCA in the cur­rent envi­ron­ment, Melan­son says that there is a need for an orga­ni­za­tion to have a sector-wide or bal­anced view. The arts, cul­ture and her­itage sec­tor can­not afford to be par­ti­san or overly ori­ented to one part of the whole.

ADVICE FOR RENEWAL

Melan­son is no stranger to the renewal process. He has directly par­tic­i­pated in the trans­for­ma­tion of insti­tu­tions such as the Royal Con­ser­va­tory of Music and the National Bal­let School, and is now at the helm of the Banff Cen­tre as it enters the sec­ond phase of its revi­tal­iza­tion pro­gram. Given his cre­den­tials in the area, the CCA did not hes­i­tate to ask for advice to inspire its own renewal.  Melanson’s response, gen­er­al­ized to the whole arts sec­tor: Have a Big Vision; be relent­less; be open-minded to ideas; and, com­pro­mise only when appropriate.

Jeff Melan­son has been pres­i­dent of The Banff Cen­tre for nearly nine months and reports on all sides are glow­ing. We at the CCA look for­ward to see­ing progress at the cen­tre under Melanson’s direc­tion as it moves for­ward, embrac­ing dig­i­tal media and push­ing cre­ative bound­aries into the 21st century.

Brief Biog­ra­phy

Jeff Melan­son was appointed pres­i­dent of The Banff Cen­tre on Jan­u­ary 1, 2012. Jeff Melan­son holds a bach­e­lor of music from the Uni­ver­sity of Man­i­toba in Win­nipeg, where he stud­ied opera, Russ­ian art song, and choral con­duct­ing. Melan­son also pur­sued vocal stud­ies at the Ober­lin Con­ser­va­tory. He holds an MBA from Wil­frid Lau­rier Uni­ver­sity in Waterloo.

From 1998 to 2000, Melan­son was the direc­tor of devel­op­ment for Opera Ontario. In March 2000, he was appointed assis­tant dean of the Com­mu­nity School at the Royal Con­ser­va­tory of Music in Toronto, and at the end of 2001, he was pro­moted to dean. In his role as dean of RCM’s Com­mu­nity School, Melan­son was essen­tial in build­ing the pro­gram into the largest com­mu­nity arts school in North America.

In 2006, Melan­son was appointed exec­u­tive direc­tor and co-chief exec­u­tive offi­cer of Canada’s National Bal­let School. In his time at NBS, he was instru­men­tal in elim­i­nat­ing a sig­nif­i­cant annual oper­at­ing deficit, increas­ing annual rev­enues by over 50 per cent, over­see­ing the com­ple­tion of NBS’s res­i­dence ren­o­va­tions, and cre­at­ing new strate­gic part­ner­ships with many non-profit and for-profit arts and enter­tain­ment corporations.

Melan­son is a mem­ber of the Young Pres­i­dents’ Orga­ni­za­tion and a trustee with the National Guild for Com­mu­nity Arts Edu­ca­tion (US). He is a fre­quent guest lec­turer on arts man­age­ment to arts stu­dents and MBA classes from uni­ver­si­ties across North Amer­ica and around the world, and was the first arts leader to be appointed one of Canada’s Top 40 Under 40™ for 2009. In 2010, Melan­son was named Wil­frid Lau­rier University’s MBA Alum­nus of the Year. In Novem­ber 2010, Melan­son was appointed spe­cial advi­sor on arts and cul­ture to Toronto mayor Rob Ford.

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